As we approach 2025, the landscape of B2B marketing and business development is poised further transformation. Integrated digital marketing continues […]
In a B2B environment, understanding the distinction between Business Development and Sales is crucial for driving sustainable growth. While often […]
Trying SaaS marketing and hitting a brick wall? The truth is, staying up to date with SaaS marketing is the […]
Understanding SaaS marketing and the proven strategies for success. SaaS (Software as a Service) has changed the way businesses deliver […]
Marketing moves fast and companies can easily fall into the trap of getting too comfortable with their current marketing platforms. […]
Creating an effective sales funnel is essential for attracting, engaging, and converting the right target audience for your business. Getting […]
The Importance of a Brand Audit for Marketing and Business Development At Definition Consulting, we’re experts in marketing and business […]
Our Directors Kirsty Forman and Kathryn Bistacchi presented ‘The Power of Communication’ to The Business Network South Manchester and The […]
The use of AI generated content is rapidly becoming common practice, but if you’re going to embrace it, make sure […]
When looking at key B2B marketing trends for 2024, many predict companies will shift towards a more authentic approach, prioritising […]
As the cost-of-living crisis continues to impact many people across each financial bracket in the UK, Definition continues to support […]
The decision to update your website isn’t one to take lightly. With a larger price usually attached to a complete […]
Marketing trends are constantly changing, and it’s not uncommon for businesses to get blindsided by a need for the latest […]
Generating leads is key to maintaining a thriving business. By consistently generating new leads, organisations can expand their customer base, […]
For the past year Definition has been proud to sponsor two children through school in Uganda. Following an introduction to […]
It’s only natural to be intrigued by the buzz around Threads. With a staggering 100 million users flocking to it […]
Let’s be honest, competition is fierce and attention spans are fleeting, capturing your target audience’s attention and driving qualified leads […]
As we move into the summer months, it feels like a lifetime ago that we set goals for the year, […]
It’s hard to stand out in a saturated market, with multiple businesses offering similar products and services all vying for […]
ChatGPT is constantly improving thanks to its ability to collect and analyse vast amounts of data from its user interactions […]
If you’re like us, your socials are probably flooded with ChatGPT content and how AI can change the way we […]
LinkedIn has recently changed how it prioritises posts. The LinkedIn algorithm now categorises posts into one of three categories: spam, […]
From 1st July 2023, the current version of Google Analytics (Universal Analytics) will stop collecting data, and Google Analytics 4 […]
Once you have combined your business development with marketing, you should have winning campaigns, but what comes next? The all-important […]
There are many perfect combinations in life: gin & tonic, bed & breakfast, tea & biscuits. But there is another […]
Whilst a lot of bigger companies have adapted their websites to conform, with the use of pop-up consent boxes, unfortunately, […]
In times of change, companies should be able to adjust brand messages whilst being true to their values. Authentic brands […]
Our top 5 tips for a successful lead generation strategy are: DEVELOP STRONG CONTENT THAT RESONATES When it comes to […]
Whilst 2020 has been unprecedented (the word of the year), one thing that has come from the pandemic is the […]
During lockdown, we’ve realised we CAN create a new brand, launch a campaign and start receiving new leads in just […]
Before 2020, a growing number of companies were becoming more digitalised; switching to e-commerce and introducing automation into their processes. […]
Forget about the definition of insanity, why not try our preferred Definition of marketing; ‘To sell more stuff, at higher […]
We joined in the Embassy bus pull recently. We had over 20 teams of 5 pull the 17.5 tonne homeless […]
As marketing and business development specialists, we have experience of the highs and lows of any industry – this one […]
By applying “The 1% rule” by Tommy Baker, to your marketing and business development, it ensures that you are working on your […]
Lauren, our Graphic Designer, found creative inspiration from her GCSE Art project for a recent recruitment campaign for a client. […]
Over the last couple of months, we have worked alongside innovative homeless charity Embassy getting local businesses involved in a […]
Let’s take a look back at our year in 2019… Practicing what we preach As an agency, we’re sometimes so […]
To make matters even harder, engaging a marketing agency is often a bit of a leap of faith – few […]
Whether providing a generalist practice, or specialising in niche areas, being able to demonstrate your knowledge to effectively attract new […]
There are many reasons businesses DON’T invest in marketing, or don’t use an integrated marketing agency. Classic examples include businesses […]
As the number of digital channels has developed, along with the sophistication in the way these can be monitored for […]
Social media isn’t just a device to share your holiday snaps or arty shots of your lunch. It’s an excellent […]
Is your marketing cutting through the noise? Successful marketing isn’t always about quantity, it’s about quality. A quality campaign means […]
Your website is your shop window and the key platform for promoting your brand. It’s often the first thing a […]
Is your marketing falling at the final hurdle? If you’ve followed the key steps to an integrated marketing campaign, you’ll […]
Find out what we believe is the perfect marketing recipe… Method: Whisk together a good logo, creative thinking and an […]
Are you deluged with digital marketing? This isn’t an unfamiliar story – we often come across a similar narrative from […]
With the advent of September, it’s time for parents with school-age children to get back into the term-time routine. With […]
The process of ‘business development’ tends to be associated with seeking out and winning new business. Yet so often, […]
Developing a new brand and website is an important time for any business – this is how you present your […]
Do you love your marketing? Or has the spark gone out? Maybe you’ve tried various things but nothing seemed to […]
What will be big in the marketing world in the upcoming year? Here are the top Design & Marketing Trends […]
It’s important to make Marketing Plans for the New Year. This realisation causes many business Directors to ‘take stock’ in […]
Secure your website with HTTPS! HTTPS was originally introduced to help companies handle credit card transactions securely online, but with […]
Here we explain the key things you need to know about GDPR & PECR for B2B email marketing: At first […]
But what about the use of animated video in B2B marketing? As video has become an increasingly popular medium for […]
Many of us will ‘judge a book by its cover’ and even though we know this is something we shouldn’t […]
We can help you with the complete exhibition process from planning to follow up; ensuring you get a good ROI […]
Without a marketing plan businesses go from one idea to another, being attracted to a new social platform or advertising […]
When did you last review your marketing strategy? Here are some tips to help you revise, devise and implement a […]
Before you get lost in the year’s events (it’ll be Easter before we know it!), it’s important to take time […]
Here are our 5 top things to think about when you are looking at a new website: User friendly The […]
Here are some top networking tips on how to reduce the awkwardness associated with it, you could even learn to […]
In the majority of cases pitching for new work often involves a fair amount of time and preparation. So it’s […]
Want to grow your business but don’t have a clue how to start? Lapsed customers could be a good place […]
Many small businesses neglect to spend the necessary time thinking about their brand and the impact it has on their […]
Which is more important, sales or customer service? Clearly, generating sales is vital for any business. Unless you are running […]
Here are 5 reasons why business development coaching can help. 1) Learn new approaches – It is always surprising when […]
You often hear people talking about building a personal brand, but to what extent does personal brand have on a […]
As part of this process, reviewing your progress against your year’s goals is a good place to start. How is […]